Students from the Postgraduate Diploma in Fashion Buying & Management showcase at Primark HQ.

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Students from the Postgraduate Diploma in Fashion Buying & Management at Primark HQ

Students from the Postgraduate Diploma in Fashion Buying & Management at DIT College of Business paid a visit to the headquarters of Primark in Dublin to present their discoveries from their recent trip to Première Vision Paris.

Première Vision Paris is the world’s premier fabric show, showcasing the season’s fashion directions up to 18 months in advance. This hub of inspiration and trend laboratory, is a unique place where students are given access to exclusive conferences and workshops, exhibitions and artistic installations.

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Premiere Vision Paris- the World’s Premier Fabric Show

As part of their continuous assessment, students were assigned to present their findings from the Première Vision Show in the form of mood boards, where they shared their vision on the key trends for Spring/Summer 2018 with the use of fabrics, colours, inspirational illustrations and imagery. From a business perspective, students were assigned the Penneys customer as their target market and presented their ideas to the design team at Primark HQ.

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Primark’s HQ located at Chapel House, Dublin 1

A number of overarching key trends were noted by the Fashion Buying & Management students for Spring/ Summer 2018 where fashion lovers will see denim with distressed edges, a move to a relaxed fit from the ‘skinny jean’ craze and the oversize flare make a comeback.

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Dearbhla presenting her insight to key trends to Primark’s design team

Tropical colours and prints was another key trend with more muted colours of pinks, greens and purples, a focus on embroidery detail and the parrot as king with accessories. Sheer clothing and a move to more daring design with bra-lets, mesh and sheer sleeves with a feminine edge.

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Into the Jungle, Lustrous Lilac and Denim were spotted as hot trends for Spring Summer 2018 at the Premiere Vision Paris

Primark’s headquarters, which houses a whopping 600 employees, were designed by Morey Smith and includes cafes, informal working areas, photographic and design studios, a reading room stocked with retail-focused reading material and a gym. Large light boxes and felt-covered walls were created for fashion buyers to pin new campaigns and textiles.

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Primark’s HQ- the dream for any young Irish fashion buyer

One lucky student, Meghan Goode was awarded with a paid placement for her key insight and in-depth knowledge of current fashion trends and influencers in the industry. Meghan brought relevancy to their target audience with key trends such as ‘anything but basic’ for denims and the ‘Transparent Age’ for the sheer vibe happening for Spring Summer 2018.  Meghan will join the expert team at Primark HQ this summer and you can look forward to hearing about her experience over the coming months on our DIT College of Business Blog.

Now accepting applicants for 2018 Postgraduate Diploma in Fashion Buying & Management 

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